Design: Peugeot Show room
The final proposal for Peugeot Showroom in Misr el Gedidah. The showroom was designed to extend the hallmark image of Peugeot global brand spirit “Motion & Emotion”.
The showroom is of a total area of area was 608 m², and was designed to maximize the showcase area, while maintaining a neat, minimal outlook. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the french auto maker.
Design: Etisalat Retail Kiosk
A design proposal for Etisalat Retail Kiosk. The client requested a unique kiosk that would express Etisalat futuristic spirit and their position as one of the leading Telecom Service Providers in Egypt.
Design: Head & Shoulders Display Stand
A design proposal for Head & Shoulders Product Launch & Retail Kiosk. The client requested a unique kiosk that would express the essence of their new “Head & Shoulders” product image.
Mini Master Preliminary Design
Two Design proposals for a Mini Market in Marina – Alamein, as branches for “Master” a cafe/market located on Cairo-Alex desert road.
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Designer: Mohamed Radwan
Client: Master Egypt
Area: 160 m²
Location: Marina, Alamein
Date: 2010
Cityscape Egypt – Next Move 2012
Egypt’s only international real estate investment and development event
Cityscape Egypt – in association with Next Move – will debut in Cairo, Egypt in February 2012. Opening the door to one of the region’s largest real estate markets, Cityscape Egypt will showcase the country’s appeal to key investors and real estate professionals from around the world.
The event brings together regional and international investors, architects and designers, real estate developers, governmental authorities and senior executives involved in the design and construction of public and private real estate developments. It will take the combined format of a business-to-business and business-to-consumer event.
Cityscape Egypt will serve as a platform to bring further transparency to this growing market and introduce its projects to an international audience made up of investors and senior real estate professionals.
Cityscape Egypt – Next Move
20 to 23 February 2012
Cairo International Convention and Exhibition Center, Cairo, Egypt
Visit our facebook page for a chance to win a VIP invitation to Cityscape Egypt 2012 opening event.
Design: Emaar Exhibition Stand at Next Move 2010
Building on the same image of Emaar Next Move 2009 Stand, Emaar requested a design for the Exhibition Stand of Emaar Misr in Next Move 2010.
The Booth area was over 500 m², and was designed to express Emaar stature as the world class integrated real estate developer and life style provider in Egypt.
2012: Happy New Year
“Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man.”
- Benjamin Franklin
Happy New Year to Egypt, the Egyptians and the entire World.
Click on the image to Download Hi-Res 2012 Wallpaper
Red Bull Egypt Head Quarters
Red Bull Egypt requested a design for their new Head Quarters in New Cairo. The Energy Beverage Brand requested a design that reflects their Brand Philosophy and Spirit.
We aimed to reflect Red Bull’s energetic youthful image in our design. We wanted to design a space that would encourage interaction between employees while encapsulating the values of the brand.
Red Bull prides itself in the vast array of adrenalin sports it is actively involved in, underpinned by its slogan: ‘stimulate body and mind’. We worked with them before on their two X-Fighters events in Egypt. Hence, our central design idea evolved from this – an environment that would stimulate employees and users, and that would express the energy and excitement associated with the brand.
Live Photos: Peugeot Stand at Formula 2011
Post Construction Photos of Peugeot Stand at Formula Al Ahram 2011 in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.
The Stand area was 400 m², and the brief required that the stand would showcase the strong presence & Heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot. Read more…
Peugeot Exhibition Stand at Formula 2011
An Exhibition stand design Proposal for Peugeot Retailer in Egypt, CDCM WAGIH ABAZA, at Formula Al Ahram 2011 exhibition in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.
The Stand area was over 400 m², and the brief required that the stand would showcase the strong presence & heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot. Read more…
Design: KIRA Exhibition Stand in Le Marché XXXI
Kira Egypt requested a design for an exhibition stand in Le Marché XXXI, 2011, Egypt biggest exhibition for furniture, home furnishings and accessories. Kirais a privately owned company founded in 1998, acting as a supplier for finishing and flooring materials for the Egyptian market.
The stand was of a total area of 56 m², and Kira requested the design to be divided into two attached areas, one for their stone finishing products, and one for the stretch ceiling fiber material.
The design offered a distinctive form for each section, emphasizing the properties of the showcased product, through form and texture.
Design: Chevrolet and Opel Stand in Formula 2011
A design Proposal for GM Egypt Exhibition stand at Formula 2011 exhibition in Cairo. General Motors Egypt is a customer-focused automotive company selling award-winning vehicles of these iconic brands: Chevrolet and Opel.
The Stand area was 370 m², and it was to be divided between both brands, 2/3 for Chevrolet & 1/3 for Opel. And the brief required that the stand would showcase the strong presence of the Chevrolet passenger cars with its wide range that serve different sectors in the Egyptian market, while reflecting the strong position that Chevrolet and Opel enjoy in Egypt. Read more…
Design: Speranza Showroom in Maadi
The Final Design for Speranza Autos’ main showroom in Maadi. Speranza, a franchise of Chery Automobile Co. Ltd, is a Chinese Car Brand, introduced by Aboul Fotouh Group to the Egyptian market. Speranza strongly proved itself as a competitor in the Egyptian Market.
The showroom area is 300 m², and was designed to express Speranza Market position as a competitive car brand with a wide range of models catering for most of the Egyptian Market, while expressing Speranza’s futuristic technology that offers the best performance, and slick modern designs. Read more…
Design: The Architecture of Spirituality – The Masjid of Purification
The final design proposal for the Purification Masjid – مسجد النقاء in 6th of October city.
The design concept statement is: Minimalism as an architectural translation of spiritualism
The design utilizes the use of spacious white spaces and uses the play of direct & indirect light to attain the spirituality and piety of prayers.
The design is carried out in linear longitudinal lines to accentuate the spiritual importance of the Qibla and achieve a direct visual connection between the Qibla’s horizontal axis (towards Mekka) and vertical axis (towards heaven).
The Vertical lines of the design are prominent, to create a strong visual link with heaven and give a sense of aspiring heavenwards, furthermore, above the qibla, a skyline is present to achieve this visual link.
Post Construction Photos: IGI Exhibition Stand
The Final Design for IGI Exhibition Stand at Next Move 2010, Egypt’s prime Real estate Show. IGI Real Estate is an Egyptian property investment and real estate development company. Founded in 1994, IGI Real Estate has been at the forefront of the local real estate market with successful developments such as Hay Al Ashgar and Gardenia Park.
The Booth area was 300 m², and it was designed to express IGI local market position as a prime real estate developer. The client requested that the booth would be modern yet elegant and simple, and that it would feature a great deal of transparency to offer a welcoming environment. Read more…
