The final proposal for Peugeot Showroom in Misr el Gedidah. The showroom was designed to extend the hallmark image of Peugeot global brand spirit “Motion & Emotion”.

The showroom is of a total area of area was 608 m², and was designed to maximize the showcase area, while maintaining a neat, minimal outlook. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the french auto maker.

Designer: Mohamed Radwan
Client: CDCM WAGIH ABAZA
Area: 608 m²
Location: Cairo
Date: 2011

A design proposal for Etisalat Retail Kiosk. The client requested a unique kiosk that would express Etisalat futuristic  spirit and their position as one of the leading Telecom Service Providers in Egypt.

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Designer: Mohamed Radwan
Client: Etisalat Misr
Area: 24 m²
Date: 2009

A design proposal for Head & Shoulders Product Launch & Retail Kiosk. The client requested a unique kiosk that would express the essence of their new “Head & Shoulders” product image.

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Designer: Mohamed Radwan
Client: Procter & Gamble Egypt (P&G)
Area: 15 m²
Date: 2007

Two Design proposals for a Mini Market in Marina – Alamein, as branches for “Master” a cafe/market located on Cairo-Alex desert road.

Designer: Mohamed Radwan
Client: Master Egypt
Area: 160 m²
Location: Marina, Alamein
Date: 2010

Cityscape Egypt – in association with Next Move – will debut in Cairo, Egypt in February 2012. Opening the door to one of the region’s largest real estate markets, Cityscape Egypt will showcase the country’s appeal to key investors and real estate professionals from around the world.

The event brings together regional and international investors, architects and designers, real estate developers, governmental authorities and senior executives involved in the design and construction of public and private real estate developments. It will take the combined format of a business-to-business and business-to-consumer event.

Cityscape Egypt will serve as a platform to bring further transparency to this growing market and introduce its projects to an international audience made up of investors and senior real estate professionals.

Cityscape Egypt – Next Move
20 to 23 February 2012
Cairo International Convention and Exhibition Center, Cairo, Egypt

Visit our facebook page for a chance to win a VIP invitation to Cityscape Egypt 2012 opening event.

Building on the same image of Emaar Next Move 2009 Stand, Emaar requested a design for the Exhibition Stand of Emaar Misr in Next Move 2010.

The Booth area was over 500 m², and was designed to express Emaar stature as the world class integrated real estate developer and life style provider in Egypt.

Designer: Mohamed Radwan
Client: Emaar Misr
Location: Cairo
Date: 2010

Happy New Year to Egypt, the Egyptians and the entire World.

Click on the image to Download Hi-Res 2012 Wallpaper

Red Bull Egypt requested a design for their new Head Quarters in New Cairo. The Energy Beverage Brand requested a design that reflects their Brand Philosophy and Spirit.

We aimed to reflect Red Bull’s energetic youthful image in our design. We wanted to design a space that would encourage interaction between employees while encapsulating the values of the brand.

Red Bull prides itself in the vast array of adrenalin sports it is actively involved in, underpinned by its slogan: ‘stimulate body and mind’. We worked with them before on their two X-Fighters events in Egypt. Hence, our central design idea evolved from this – an environment that would stimulate employees and users, and that would express the energy and excitement associated with the brand.

Designer: Mohamed Radwan
Client: Red Bull
Area: 350m²
Location: Cairo
Date: 2010

Post Construction Photos of Peugeot Stand at Formula Al Ahram 2011 in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.
The Stand area was 400 m², and the brief required that the stand would showcase the strong presence & Heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot.

Designer: Mohamed Radwan
Client: CDCM WAGIH ABAZA
Location: Cairo
Date: 2010

View Design renders of Peugeot Stand at Formula 2010

An Exhibition stand design Proposal for Peugeot Retailer in Egypt, CDCM WAGIH ABAZA, at Formula Al Ahram 2011 exhibition in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.

The Stand area was over 400 m², and the brief required that the stand would showcase the strong presence & heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot.

Designer: Mohamed Radwan
Client: CDCM WAGIH ABAZA
Location: Cairo
Date: 2010

View Post Construction photos of Peugeot Stand at Formula 2010