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Design: Emaar Exhibition Stand at Next Move 2010

06/02/2012 Leave a comment

Building on the same image of Emaar Next Move 2009 Stand, Emaar requested a design for the Exhibition Stand of Emaar Misr in Next Move 2010.

The Booth area was over 500 m², and was designed to express Emaar stature as the world class integrated real estate developer and life style provider in Egypt.

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2012: Happy New Year

29/12/2011 Leave a comment

“Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man.” 
- Benjamin Franklin

Happy New Year to Egypt, the Egyptians and the entire World.

Click on the image to Download Hi-Res 2012 Wallpaper

Red Bull Egypt Head Quarters

28/12/2011 Leave a comment

Red Bull Egypt requested a design for their new Head Quarters in New Cairo. The Energy Beverage Brand requested a design that reflects their Brand Philosophy and Spirit.

We aimed to reflect Red Bull’s energetic youthful image in our design. We wanted to design a space that would encourage interaction between employees while encapsulating the values of the brand.

Red Bull prides itself in the vast array of adrenalin sports it is actively involved in, underpinned by its slogan: ‘stimulate body and mind’. We worked with them before on their two X-Fighters events in Egypt. Hence, our central design idea evolved from this – an environment that would stimulate employees and users, and that would express the energy and excitement associated with the brand.

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Live Photos: Peugeot Stand at Formula 2011

14/12/2011 1 comment

Post Construction Photos of Peugeot Stand at Formula Al Ahram 2011 in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.
The Stand area was 400 m², and the brief required that the stand would showcase the strong presence & Heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot. Read more…

Peugeot Exhibition Stand at Formula 2011

14/12/2011 4 comments

An Exhibition stand design Proposal for Peugeot Retailer in Egypt, CDCM WAGIH ABAZA, at Formula Al Ahram 2011 exhibition in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.

The Stand area was over 400 m², and the brief required that the stand would showcase the strong presence & heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot. Read more…

Design: KIRA Exhibition Stand in Le Marché XXXI

13/12/2011 Leave a comment

Kira Egypt requested a design for an exhibition stand in Le Marché XXXI, 2011, Egypt biggest exhibition for furniture, home furnishings and accessories. Kirais a privately owned company founded in 1998, acting as a supplier for finishing and flooring materials for the Egyptian market.

The stand was of a total area of 56 m², and Kira requested the design to be divided into two attached areas, one for their stone finishing products, and one for the stretch ceiling fiber material.

The design offered a distinctive form for each section, emphasizing the properties of the showcased product, through form and texture.

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Design: Chevrolet and Opel Stand in Formula 2011

21/11/2011 Leave a comment

A design Proposal for GM Egypt Exhibition stand at Formula 2011 exhibition in Cairo. General Motors Egypt is a customer-focused automotive company selling award-winning vehicles of these iconic brands: Chevrolet and Opel.

The Stand area was 370 m², and it was to be divided between both brands, 2/3 for Chevrolet & 1/3 for Opel. And the brief required that the stand would showcase the strong presence of the Chevrolet passenger cars with its wide range that serve different sectors in the Egyptian market, while reflecting the strong position that Chevrolet and Opel enjoy in Egypt. Read more…

Design: The Architecture of Spirituality – The Masjid of Purification

04/11/2011 2 comments

The final design proposal for the Purification Masjid – مسجد النقاء in 6th of October city.

The design concept statement is: Minimalism as an architectural translation of spiritualism

The design utilizes the use of spacious white spaces and uses the play of direct & indirect light to attain the spirituality and piety of prayers.

The design is carried out in linear longitudinal lines to accentuate the spiritual importance of the Qibla and achieve a direct visual connection between the Qibla’s horizontal axis (towards Mekka) and vertical axis (towards heaven).

The Vertical lines of the design are prominent, to  create a strong visual link with heaven and give a sense of aspiring heavenwards, furthermore, above the qibla, a skyline is present to achieve this visual link.

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Post Construction Photos: IGI Exhibition Stand

01/11/2011 3 comments

The Final Design for IGI Exhibition Stand at Next Move 2010, Egypt’s prime Real estate Show. IGI Real Estate is an Egyptian property investment and real estate development company. Founded in 1994, IGI Real Estate has been at the forefront of the local real estate market with successful developments such as Hay Al Ashgar and Gardenia Park.

The Booth area was 300 m², and it was designed to express IGI local market position as a prime real estate developer. The client requested that the booth would be modern yet elegant and simple, and that it would feature a great deal of transparency to offer a welcoming environment. Read more…

IGI Exhibition Stand at Next Move 2010

01/11/2011 1 comment

The Final Design for IGI Exhibition Stand at Next Move 2010, Egypt’s prime Real estate Show. IGI Real Estate is an Egyptian property investment and real estate development company. Founded in 1994, IGI Real Estate has been at the forefront of the local real estate market with successful developments such as Hay Al Ashgar and Gardenia Park.

The Booth area was 300 m², and it was designed to express IGI local market position as a prime real estate developer. The client requested that the booth would be modern yet elegant and simple, and that it would feature a great deal of transparency to offer a welcoming environment.

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W Cafe

30/10/2011 Leave a comment

The final design proposal for “W” cafe in Alexandria. The client requested a Classic elegant yet modern design scheme for the 260 msq. cafe.

In the design, we used wood extensively, to give richness and elegance. While blending warm earth tones to provide a welcoming cozy cafe environment. Read more…

Design: State Plaza Entrance Lobby

21/10/2011 3 comments

The design proposal of “State Plaza” Entrance and lobby area. The owners of State Plaza, a new Office Building in New Cairo’s Business district, required a design for proposal the building’s Entrance and lobby area. The lobby is almost of a total area of 180 m², and the design program includes a front desk, a lounge area and other services.

The owners wanted to stress the uniqueness of State Plaza, in providing premium office space & state of the art technology, to offer the best and most productive working environment. The owner also wanted to express the building’s identity. Read more…

Design: Amer Showroom at Porto Sokhna

16/10/2011 Leave a comment

Amer group requested a design proposal for their showroom at Porto Sokhna, in Al Ain el-Sokhna. Porto Sokhna is Egypt’s first-ever mountain-top resort and golf course. The 2.5 million square meter resort rises 270 meters above sea level and stretches down to the warm waters of the Red Sea, Amer Group’s most ambitious residential development up to date.

The showroom is a total area of 228 m², and the client brief requested that it would be colorful, inviting and refelcting Amer philosophy of developing real estate “with value”, for the people and to offer an enjoyable and joyful lifestyle for it’s clients.

The design was carried out mostly using the color red which became Amer’s Hallmark through the years.

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TMG Exhibition Stand at Next Move 2009

14/10/2011 Leave a comment

The Final Design for the Exhibition Stand of Talaat Moustafa Group (TMG) Holding at Next Move 2009, Egypt’s prime Real estate Show. Talaat Moustafa Group (TMG) is the leading community real estate developer in Egypt, with a land bank of 50 million square meters. The group has a strong track record of over 37 years in the housing and real-estate development industry, having developed 8.5 million sqm of land so far. TMG’s vision is “community development” through establishing self-sustained residential city and community complexes for the upper and middle classes. Amongst the group’s largest and most prominent development projects are Al Rehab City, “Madinaty” project and Al Rabwa I & II in Six of October City.

The booth area was 816 m², and was designed to express TMG Market position, as a first class Real estate developer, with a futuristic vision, yet with strong heritage and National roots. The use of black and white was to express modernity, coupled with steel frames to accentuate strength, and strong horizontal and vertical lines to underline continuity. Read more…

Speranza Automech Exhibition Stand

14/10/2011 Leave a comment

The Final Design for the Exhibition Stand of Speranza Autos at AUTOMECH: Akhbar Al Yom Car Show 2009. Speranza, a franchise of Chery Automobile Co. Ltd, is a Chinese Car Brand, introduced by Aboul Fotouh Group to the Egyptian market. Speranza strongly proved itself as a competitor in the Egyptian Market.

The Booth area was 887 m², and was designed to express Speranza Market position as a competitive car brand with a wide range of models catering for most of the Egyptian Market, while expressing Speranza’s  futuristic technology that offers the best performance, and slick modern designs. Read more…

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