Z line DeZine

A product Display designed for Etisalat to be placed in sales points, to showcase their products. Read more…

SANTO: Food Plantaion & Akemi Restaurant interior design proposal, which was finished and opened to public in December 2010.

The design services rendered to the client included: Interior Design, Furniture Selection, Graphic Design, Interior Branding & Design Consultancy. Read more…

A design proposal for the launch event and permanent exhibition venue of Cairo 2050. In 2010 the Egyptian government announced an ambitious multiphase urban planning and development project under the name of “Cairo 2050 vision”, a project that was supposedly going to solve the urban problems of the Egyptian capital, and reshape Cairo into a modern eco-friendly metropolitan city by the year 2050. The launch for Cairo 2050 Vision was to be through a mega launch event and permanent exhibition venue.

This design proposal was to develop an outdoor location to become the permanent expo forCairo 2050 Project. The expo was to be divided into 3 areas, first is an Entrance foyer area, followed by an outdoor promenade housing the 5 pavilions, each showcasing a segment of the Cairo 2050 planning project, ending with a mega exhibition area showcasing the full 1:1000 model of the Cairo 2050 planning project.

The design proposal for the event and exhibition area used inspirations from the urban fabric of Cairo, the timeline of the history and civilization of Egypt and the Architecture of the ultra-modern Cairo 2050 Planning project.

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These two design proposals are for a booth for Al Futtaim Group to be constructed at MAPIC 2010 Real Estate exhibition in France. The client required that we design an exhibition stand with the area of 65 msq.

The client also required that the design would be focusing on Cairo Festival City, the group’s premier real estate development project in Egypt.

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Celebrating their 125th, Coca Cola launched a nation wide festival under the slogan “Open Happiness”. This design proposal is for a kiosk to be located at various hot spots in Cairo, during the on ground activation and festival.

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Designer: Mohamed Radwan
Client: Coca Cola Egypt
Location: Cairo
Date: 2010

View the design proposal for the Coca Cola 125th anniversary festival

Celebrating their 125th, Coca Cola launched a nation wide festival under the slogan “Open Happiness”. This design proposal is for the actual on ground activation and festival.

It is composed of 6 of gates signifying the timeline of Coca Cola’s journey over the 125 years (one for each 25 years), ending with the festival main venue where a stage holds design elements from all the 125 years, and is supposed to house a musical festival and various entertainment shows which relate to the over all “Open Happiness” theme.

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Designer: Mohamed Radwan
Client: Coca Cola Egypt
Location: Cairo
Date: 2010

View the design proposal for the Coca Cola 125th anniversary kiosk

A design proposal for AM Foods Exhibition Stand. AM Foods is a quality-gourmet food service company, and their requirements were a huge-but-separate storage-yet-display for their various  food products, and an interactive-engaging-attractive cooking area.

The booth design is 84 m² it utilizes the use of open spaces to create an inviting atmosphere, and uses AM Foods color scheme to give the modern look.

Designer: Mohamed Radwan
Client: AM FOODS
Area: 84 m²
Date: 2010

A design proposal of a group of stages and product display stands, for Adidas Back to School 2010 Event.

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Designer: Mohamed Radwan
Client: Adidas Egypt
Date: 2010

A design proposal of a mobile product activation scheme, to launch Adidas’ 2010 FIFA World cup products, sport wear & sport ware, including the Official World Cup ball “Jabulani”.

The activation consists of LCD stands to be spread all over Egypt Malls and Sport Clubs, and 2 mobile displays for the Ball and products.

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Designer: Mohamed Radwan
Client: Adidas Egypt
Date: 2010

A design proposal for a 90 msq. Cafe in Zamalek, Cairo. Designed according to Kafficho Coffee Brand image. Read more…