Salgari, a Furniture retailer requested a design for their new 90 m² showroom. The main design issue was the compactness of the space in relation to the amount of furniture showcased, which we tried to solve by not including full furniture sets, and enclosing the showrooms terrace to maximize the showcase area. Read more…
Qatari Real Estate Developer “Barwa“, requested a design proposal for their exhibition stand in Next Move Real Estate Show in Egypt, in 2009. Barwa’s location was a 504 m² Island, and the client requested the design to be futuristic to reflect the group’s modernity and aspirations, yet they stressed that the design welcoming to express Barwa “Client” oriented business approach.
Z line design proposal featured a central space to show case Barwa projects, surrounded by two lounge area on the left and right, and overlapping floor levels, utilizing landscape and greenery to create an inviting experience. Read more…
This is a design proposal for an exhibition booth for Rooya Group to be constructed at Next Move 2009 Real Estate show in Egypt. The client required that we design an exhibition stand with the area of 900 m².
The client required that the design would focus on Stone Park, Rooya’s new real estate development in New Cairo, for which Zaha Hadid designed the Business district “Stone Towers”. Read more…
Google Egypt requested a design for its head office in New Cairo. The office space is 180 m² and Google requested that the design should be extremely fun, colorful and creative to reflect the Google culture, and so that employees (Googlers) would share an unequaled working experience. Read more…
TEData, one of Egypt’s leading ADSL providers, requested a design for one of it’s office spaces. The client design brief requested that the office space to be very creative and that it would express TEData’s market position, as the Fastest ADSL provider in Egypt. Read more…
LooLee, a new Egyptian Beauty products company and retailer, requested a design for their Head Office in New Cairo.
The client brief called for a fresh and innovative design with classic touches, and stressed on an “open” work environment that is a stimulating and inspiring place to work. Read more…
One of 3 design propsals for a 2×2 kiosk for Red Bull Egypt. The client requested that the kiosks would be designed in a creative and “out of the box” approach, to embody the energetic spirit of Red Bull brand. Read more…
One of 3 design propsals for a 2×2 kiosk for Red Bull Egypt. The client requested that the kiosks would be designed in a creative and “out of the box” approach, to embody the energetic spirit of Red Bull brand. Read more…
One of 3 design propsals for a 2×2 kiosk for Red Bull Egypt. The client requested that the kiosks would be designed in a creative and “out of the box” approach, to embody the energetic spirit of Red Bull brand. Read more…
This is a design proposal for a booth for Al Futtaim Group to be constructed at MAPIC 2009 Real Estate exhibition in France, designed by Mohamed M. Radwan, under Lead Marketing Solutions. The client required that we design an exhibition stand with the area of 105 msq.
The client also required that the design would be focusing on Cairo Festival City, the group’s premier real estate development project in Egypt. The main design problem of the stand was the plot, which was very longitudinal (almost alley like), which coupled with the low ceiling limited the design solution.
To avoid that, the deign featured a black cube in the middle of the design to act as a visual separator and also to house the main functions of the stand, a meeting room and a VIP lounge. Read more…
Al-Futtaim’s “Cairo Festival City” Booth in Next Move 2009, Egypt’s Real Estate Exhibition.
The design uses straight diagonal lines to express the modernity of Cairo Festival City architecture, it’s unique corporate identity, and uses a play of solid and void coupled with greenery and water features to give an overall sense of the unique real estate project. Read more…
The final design for Al-Futtaim’s “Cairo Festival City” Booth in Next Move 2009, Egypt’s Real Estate Exhibition.
The design uses straight diagonal lines to express the modernity of Cairo Festival City architecture, it’s unique corporate identity, and uses a play of solid and void coupled with greenery and water features to give an overall sense of the unique real estate project. Read more…
A design proposal for the BMW 5 Series launch event in Egypt, 2009, designed by Mohamed M. Radwan, under Lead Marketing Solutions. The Design consists of a circular outdoor venue, accessed via a BMW History tunnel.
The History tunnel consists of 20 repetitive square frames which rotate 4.5 degrees each time, each frame symbolizes a landmark in BMW History, offering a timeline of BMW achievements. the frames are spanned by glass and stretch fabric which rotates with the frames, and offers a slow reveal of the venue as the guest progresses through the History tunnel.
The event venue itself is carried out on 3 zones, each on a different level, to offer maximum visibility of the stage area, where the 5 Series will be revealed. The 3 zones are: High tables Zone, Seating area, and VIP lounges.
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Designer: Mohamed Radwan
Client: Bavarian Auto Group
Date: 2009
A 3×3 booth for the Egyptian architecture firm “ARCHI-VIEW” at Egypt’s Real State Exhibition, Next Move 2009.
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Designer: Mohamed Radwan
Client: ARCHI-VIEW
Area: 9 m²
Location: CICC
Date: 2009
A design proposal for Mansoor Yassin Apartment. The apartment is 340 m², the design was carried out in neo-classical colonial style as per the client’s request, however we did try to tone it down to suit our design standards. Read more…
