Z line DeZine

The final design of Kama Glass Exhibition Stand. KAMA (Kandil) Glass was established in 2005 to supply and serve the local and export markets with high quality bottles and jars for the food and beverage industries with a capacity of 22,000 tons per year which will reach 410 tons/day by 2009. Read more…

The final design of France Telecom exhibition stand in Cairo ICT 2007. France Telecom-Orange is one of the world’s leading telecommunications operators worldwide. Present in 35 countries, in Egypt, the group is consolidating Mobinil the leading mobile operator in the country. Orange owns a 71.25% interest in Mobinil (Mobinil Telecommunications S.A.E.), which in turn owns a 51.0% stake in Egyptian Company for Mobile Services (“ECMS”), which operates under the Mobinil brand. The remaining 28.75% of Mobinil are owned by Egyptian group Orascom Telecom.

The design draws on the lines of Asian Minimalism while attempting to incorporate a strong brand identity driven from “Orange” brand.

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Post Construction photos of France Telecom exhibition stand in Cairo ICT 2007. France Telecom-Orange is one of the world’s leading telecommunications operators worldwide. Present in 35 countries, in Egypt, the group is consolidating Mobinil the leading mobile operator in the country. Orange owns a 71.25% interest in Mobinil (Mobinil Telecommunications S.A.E.), which in turn owns a 51.0% stake in Egyptian Company for Mobile Services (“ECMS”), which operates under the Mobinil brand. The remaining 28.75% of Mobinil are owned by Egyptian group Orascom Telecom.

The design draws on the lines of Asian Minimalism while attempting to incorporate a strong brand identity driven from “Orange” brand. Read more…

A custom design for a desk/table that accommodates a Super Computer, designed for a User who uses his computer 24/7. The design accommodates the computer CPU, two 32″ LCD screens, and multiple storage drawers.

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A custom design for a TV table which accommodates a working top (Desk) with storage cabinets.

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50′s Stop logo, designed for an “on the go” fast food corner.

Primary Options

Joy’s Ride Logo proposals. Joy’s Ride (originally Santo to Go) is a 24/7 mini market, on the go coffee and fast food place.

Final Option

A column mounted display stand designed for Asus to be placed in stores and sales points, to showcase their laptops. Read more…

A design proposal for Galaxy Chocolate Tasting Stand, for the marketing of their “then new” retail concept of the “Chocolate experience”. The stand was targeted at women, and was to be placed in shopping malls and other indoor locations. The design attempts to capture both the brand essence of Galaxy and the feminine touch that the brand aspires to have.
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The living room is one of the most essential spaces in any house, it were the residents spend most of there time, and where most of the daily activities taking place. That is why the living room acts is usually the focal point of the entire house and can leave a lasting impression (good or bad) on a visitor.

The living room also is the space where the true identity of the residents is expressed to the outsiders, because it is stripped from the formalities of the reception area, and yet not as intimate and private as the living quarters.

These are the photos of the living room of Mohamed Radwan, after it has undergone a radical redesign in 2008. The space was originally a living room-design studio-creative room, but then was redesigned to be just a “Living” room, literally! The fusion between Arabic Calligraphy and Minimal lines is one of the hallmarks of Z line DeZine, and the usage of Black, White and Red also. The Arabic text on the walls features verses from Qur’an and Arabic poetry by Khalil Gibran and Elia Abu Madi.

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The final proposal for Peugeot Showroom in Misr el Gedidah. The showroom was designed to extend the hallmark image of Peugeot global brand spirit “Motion & Emotion”.

The showroom is of a total area of area was 608 m², and was designed to maximize the showcase area, while maintaining a neat, minimal outlook. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the french auto maker.

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A design proposal for Etisalat Retail Kiosk. The client requested a unique kiosk that would express Etisalat futuristic  spirit and their position as one of the leading Telecom Service Providers in Egypt.

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A design proposal for Head & Shoulders Product Launch & Retail Kiosk. The client requested a unique kiosk that would express the essence of their new “Head & Shoulders” product image.

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Two Design proposals for a Mini Market in Marina – Alamein, as branches for “Master” a cafe/market located on Cairo-Alex desert road.

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Designer: Mohamed Radwan
Client: Master Egypt
Area: 160 m²
Location: Marina, Alamein
Date: 2010