Z line DeZine

Egypt’s only international real estate investment and development event

Cityscape Egypt – in association with Next Move – will debut in Cairo, Egypt in February 2012. Opening the door to one of the region’s largest real estate markets, Cityscape Egypt will showcase the country’s appeal to key investors and real estate professionals from around the world.

The event brings together regional and international investors, architects and designers, real estate developers, governmental authorities and senior executives involved in the design and construction of public and private real estate developments. It will take the combined format of a business-to-business and business-to-consumer event.

Cityscape Egypt will serve as a platform to bring further transparency to this growing market and introduce its projects to an international audience made up of investors and senior real estate professionals.

Cityscape Egypt – Next Move
20 to 23 February 2012
Cairo International Convention and Exhibition Center, Cairo, Egypt

Visit our facebook page for a chance to win a VIP invitation to Cityscape Egypt 2012 opening event.

The Final Design for Speranza Autos’ main showroom in Maadi. Speranza, a franchise of Chery Automobile Co. Ltd, is a Chinese Car Brand, introduced by Aboul Fotouh Group to the Egyptian market. Speranza strongly proved itself as a competitor in the Egyptian Market.

The showroom area is 300 m², and was designed to express Speranza Market position as a competitive car brand with a wide range of models catering for most of the Egyptian Market, while expressing Speranza’s  futuristic technology that offers the best performance, and slick modern designs. Read more…

We have finished uploading our complete 2009 design archive, view it via the link below.

Z Line DeZine appreciates your feedback very much.

“I have dreamed a dream one day, a dream of a peaceful revolution that disposed of a dictatorship, and made way for a civilized prosperous free society… now that I woke up, that dream has gone from me, and all what remains is a distorted vision.”

Mohamed Radwan

Something out of the ordinary! These are two options for a video promo for Etisalat Sponsorship Ahly to be shown in Etisalat events and related activities.

By: Mohamed Radwan
Client: Etisalat Egypt
Software: 3D Studio Max & Adobe After Effects

By Jody Brown

1. Architects broke it

It’s probably our fault to begin with. I don’t really know the exact numbers, but Buildings use more fossil fuels than cars, construction debris makes up the highest percentage of our landfills, building roofs and parking lots account for the majority of storm water run-out issues, and Market driven greed for greater and greater return on investment fueled a decade of speculative office and housing developments at a scale never seen before. And, now entire communities sit vacant and waiting for a recovery that may never happen. Can Architects be trusted to come up with solutions for problems we played a major role in causing in the first place?

Read more…

by Design Research Ph.D. Soren Petersen

Why do we have strong emotional reactions to some experiences, while others leave us cold? The answer can be found in how our brain interprets the sensory stimulations of pleasure and pain by matching them to our perception of meaning. Matching our sense experience to our idea of meaning produces the emotional feelings that dictate our everyday behavior. In the ongoing search for new business opportunities, corporations are now looking to design to connect with their users meanings and emotions.

In the past, design for meaning received cursory attention and was based on the individual designer’s personal perception of what was meaningful. Inspired by technical requirements in the design brief, designers traditionally started projects with a one-day user interview, followed by a short search for some visual inspiration. This inspiration might show up for them through nature, art, fashion, movies, products, automobiles or architecture. While these sources might have provided a rich and diverse range of meanings, they were not necessarily the most appropriate ones for the users and the business opportunity at hand. Read more…

ZARA’s Response to Maha Fouad’s Injury

On Friday 26 August 2011, Maha Fouad was injured in a ZARA store located in Maadi, Cairo, Egypt. Maha suffered a severe injury in her forehand, which was caused by a broken mirror in one of the store’s fitting rooms.

ZARA didn’t offer the expected apology or compensation to Maha who had to postpone her wedding because of the injury and who will have to undergo aesthetic surgery, to hide the scars the injury left on her hand.

For more details about Maha’s injury accident and how it happened: click here

Maha's ZARA injury

A day after the accident took place, Maha and her fiancé filed a police report against ZARA store Managment, Azadea (ZARA Middle East retailer) & Inditex (ZARA brand owner), accusing them of extreme negligence, in store hazard and not complying to store safety regulations, causing injury and permanent disfiguring of Maha’s hand.

On Sunday 28 August, Maha’s fiancé, Arch. Mohamed Radwan, sent Azadea, Zara & Inditex, an email warranting of legal action, in which he expressed that Maha and himself intend to take them to court.

Rania Ghassoub, Azadea’s Customer Service Manager, responded with an email, promising swift action to ensure that such accident would not repeat, and she informed Mohamed that Egypt’s Azadea manager will call Maha to offer an adequate apology.

A day later, Mr. Essam Hafez, Egypt Azadea manager, did call Mohamed and promised an adequate apology and compensation, none of which were received to date, and further more Mr. Essam promised close follow up of Maha’s medical case, which also didn’t occur.

The accident itself shows extreme negligence to customers well-being and safety from the store management, however Azadea’s response to the communications which followed the accident, goes to show the corporate ethics with which Inditex, ZARA, and Azadea run business, which are in brief: total lack of responsibility and disregard (if not contempt) of their customers!

Talk about corporate responsibility!!!

Foot note: This article is unrelated to Z line DeZine scope of work and design jobs. However, we decided to post it here (as well as on Arch. Mohamed Radwan’s Blog) to expose this unacceptable behavior by Zara and it’s ME retailer Azadea.

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