Z line DeZine

A group of Vodafone stores in Cairo, Designed according to Vodafone Brand Guidelines.

Designer: Mohamed Radwan
Client: Vodafone
Location: Egypt
Date: 2006

This is the final design proposal for LINKdotNET store in Misr al Gedidah, el Thawra st. LINKdotNET is Egypt’s dominant ISP (Internet Solutions Provider), serving the Egyptian and Middle Eastern Internet markets with offices in Egypt, UAE and the KSA.

The store area is 330 m², housing a client services area, bill collection area, technical support are as well as LINKdotNET offices. The design was executed and was open to public in 2008, and the design proved successful to the extent that LINKdotNET adopted the design as part of its corporate identity, which they applied to many other stores in Cairo, most recently: LINKdotNET store in Maadi. Read more…

A partial redesign for Best Buy’s Apple Store located in Thawrah Sq. Mohandiseen. The Client requested that we follow Apple guidelines, while adding a touch of color and freshness to the overall store to provide a welcoming environment. Read more…

The final design proposal for “Milanos” cafe (Later changed to Wiener cafe) in Alexandria. The client requested a Mediterranean design scheme for the 240 msq. cafe. We tried to capture the distinct image of Milan, Italy, while blending warm and fresh Mediterranean colors to provide a welcoming cozy cafe environment. Read more…

A 2005 design proposal for upgrading Opera sq. in Downtown Cairo area.

“A new core, for the “Planet of Cairo”, to infuse it with new Energy”

The development scheme included creating an underground subway station, a 5 stars international hotel, a High rise Business Center, A premium Shopping mall, and a 360 IMAX theater, with adequate underground parking spaces, landscape and recreational facilities. The main criteria of the project was that it should to act as a new landmark for the Downtown area and initiate development there.

The concept of the design draws on Gravity, Layering, Central orbital forces, Connectivity, Organic morphing and Spirituality. 

A 2005 design proposal for upgrading El-Shorouk new city, north west of Cairo.

“Experimentations in Motion & Distortion.”

The development scheme included creating a mass transport high speed train station, a High rise Business Center, Shopping promenade, and a Hyper market with adequate underground parking spaces, landscape and recreational facilities. The main criteria of the project was that it should to act as a landmark and gateway to El-Shorouk new city, and shape a unique identity for the city.

The concept of the design draws on magnetism, and the introduction of a fast moving object into a magnetic field.