
The final proposal for Peugeot Showroom in Misr el Gedidah. The showroom was designed to extend the hallmark image of Peugeot global brand spirit “Motion & Emotion”.
The showroom is of a total area of area was 608 m², and was designed to maximize the showcase area, while maintaining a neat, minimal outlook. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the french auto maker.
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The Final Design for Speranza Autos’ main showroom in Maadi. Speranza, a franchise of Chery Automobile Co. Ltd, is a Chinese Car Brand, introduced by Aboul Fotouh Group to the Egyptian market. Speranza strongly proved itself as a competitor in the Egyptian Market.
The showroom area is 300 m², and was designed to express Speranza Market position as a competitive car brand with a wide range of models catering for most of the Egyptian Market, while expressing Speranza’s futuristic technology that offers the best performance, and slick modern designs. Read more…

The final design proposal for “W” cafe in Alexandria. The client requested a Classic elegant yet modern design scheme for the 260 msq. cafe.
In the design, we used wood extensively, to give richness and elegance. While blending warm earth tones to provide a welcoming cozy cafe environment. Read more…

Amer group requested a design proposal for their showroom at Porto Sokhna, in Al Ain el-Sokhna. Porto Sokhna is Egypt’s first-ever mountain-top resort and golf course. The 2.5 million square meter resort rises 270 meters above sea level and stretches down to the warm waters of the Red Sea, Amer Group’s most ambitious residential development up to date.
The showroom is a total area of 228 m², and the client brief requested that it would be colorful, inviting and refelcting Amer philosophy of developing real estate “with value”, for the people and to offer an enjoyable and joyful lifestyle for it’s clients.
The design was carried out mostly using the color red which became Amer’s Hallmark through the years.
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Photos of a series of Stores, Kiosks and Summer Lounges at Marina, North Coast, designed to cater for Etisalat ‘s summer activity in 2009.
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Final Design For Etisalat Store and Summer Lounge at La Plague, Marina, North Coast, part of a series of kiosks and lounges designed for Etisalat to cater for it’s summer activity in 2009. Over all area of 50 m². Read more…

Salgari, a Furniture retailer requested a design for their new 90 m² showroom. The main design issue was the compactness of the space in relation to the amount of furniture showcased, which we tried to solve by not including full furniture sets, and enclosing the showrooms terrace to maximize the showcase area. Read more…

SANTO: Food Plantaion & Akemi Restaurant interior design proposal, which was finished and opened to public in December 2010.
The design services rendered to the client included: Interior Design, Furniture Selection, Graphic Design, Interior Branding & Design Consultancy. Read more…

This is the preliminary design for Maktabty, a Bookstore Cafe owned by Jawad Nablusi, it was proposed to be done at Sequoia Nile Lounge, Zamalek.
The design concept was carried out in a semi-vernacular approach, relying heavily on wood, stone and comfortable linen covered couches, to maintain a cozy outdoor setting, with privacy and shielded from the busy Sequoia lounge area, to facilitate reading and concentration. Read more…

Vodafone Egypt wanted to launch the iPhone 3G in Egypt in 2008, and one of the ways was by renting a space in the Apple Store located in Mohandiseen, Cairo. This was the design, carried out according to Vodafone guidelines, while respecting Apple Brand Identity. Read more…

Final design proposal for “Etisalat” Dealers store prototype. Etisalat Egypt requested a 35 msq. prototype store to be applied to all Retailers and Dealers outlet, following the brand guidelines. Read more…

Initially designed to be a breakfast deli and express coffee shack, this 80 msq. kiosk, aims at mixing the elegant style of the original brand SANTO cafe with a fresh look and an inviting atmosphere. Read more…
The initial design proposal & Final design for White Berry, a gourmet coffee and waffles shack in Heliopolis Club, in Cairo.
The initial design features a White Dibond facade and Acrylic logos, to give the clean cut image desired by the owners, the Final design however, was carried out with Black dibond framing of the white logo panel to accentuate it and to stand out amidst the bustling colorful shopping strip.
Initial Design
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The Egyptian International Trading & Agencies Company (EIT) -Kia’s sole agent in Egypt– requested a design proposal for a Showroom for KIA Egypt Automotive in Mohandeseen area, Cairo. The brief requested the showroom to be designed according to KIA Brand guidelines.
The showroom is of atotal area of 325 m², showcasing 6 of the Korean car maker’s Range in Egypt, and housing two sales repersentatives, a meeting room and sevral lounge area. Throughout the design we tried to express KIA’s standing and brand spirit as an innovative car maker, through slick lines and minimal straight forms. Read more…

A design proposal for a 90 msq. Cafe in Zamalek, Cairo. Designed according to Kafficho Coffee Brand image. Read more…