Archive
Live Photos: 7D Simulator Cinema in Maadi City Center (Carrefour)
Now Open: 7D Simulator Cinema in Maadi City Center (Carrefour) Mall, in Maadi. After their successful partnership with Z line Dezine in Downtown Mall & City Stars, 7D approached Z line Dezine for the design of their 3rd branch in Cairo, located in Maadi City Center. The MCC Mall branch features one theater, and is the 3rd application of the new 7D design concept, already established by Z line Dezine. It is located in the parking area, in front of Chili’s.
Designer: Mohamed Radwan
Client: 7D Simulator Cinema
Area: 36 m²
Date: 2013
View the Original Design: 7D Simulator Cinema in Maadi City Center (Carrefour)
Design: 7D Simulator Cinema in Maadi City Center (Carrefour)
The final design of 7D Simulator Cinema in Maadi City Center (Carrefour) Mall, in Maadi. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”. Read more…
Live Photos: 7D Simulator Cinema in City Stars
Now Open: 7D Simulator Cinema in City Stars Mall, in Heliopolis. After their successful partnership with Z line Dezine in Downtown Mall, Cairo. 7D approached Z line Dezine for the design of their 2nd branch in Cairo, located in City Stars, Cairo’s most acclaimed Mall. The City Stars Mall branch features two theaters, and is the 2nd application of the new 7D design concept, already established by Z line Dezine. It is located in the fourth floor, Phase 1, City Stars Mall, Heliopolis. Read more…
Design: Vodafone One Lounge (Concept)
Vodafone were seeking to create a new concept for the premium customer’s Lounge. “Vodafone One” seeks to be a “The World Class Customer Experience”, and thus this design proposal break’s away from the typical “Vodafone” retail environment and tries to achieve an elegant and luxurious look and feel. Read more…
Design: 7D Simulator Cinema in City Stars
The final design of 7D Simulator Cinema in City Stars Mall, in Heliopolis. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”. Read more…
Live Photos: 7D Simulator Cinema in Downtown Mall

Now Open: 7D Simulator Cinema in Downtown Mall, in New Cairo. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”.
Design: 7D Simulator Cinema in Downtown Mall

The final design of 7D Simulator Cinema in Downtown Mall, in New Cairo. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”.
Live Photos: KIA Showroom in Mohandeseen

The Egyptian International Trading & Agencies Company (EIT) -KIA’s sole agent in Egypt– requested a design proposal for a Showroom for KIA Egypt Automotive in Mohandeseen area, Cairo. The brief requested the showroom to be designed according to KIA Brand guidelines.
The showroom is of a total area of 325 m², showcasing 6 of the Korean car maker’s Range in Egypt, and housing two sales representatives, a meeting room and several lounge area. Throughout the design we tried to express KIA’s standing and brand spirit as an innovative car maker, through slick lines and minimal straight forms. Read more…
Design: Peugeot Show room

The final proposal for Peugeot Showroom in Misr el Gedidah. The showroom was designed to extend the hallmark image of Peugeot global brand spirit “Motion & Emotion”.
The showroom is of a total area of area was 608 m², and was designed to maximize the showcase area, while maintaining a neat, minimal outlook. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the french auto maker.
Design: Speranza Showroom in Maadi

The Final Design for Speranza Autos’ main showroom in Maadi. Speranza, a franchise of Chery Automobile Co. Ltd, is a Chinese Car Brand, introduced by Aboul Fotouh Group to the Egyptian market. Speranza strongly proved itself as a competitor in the Egyptian Market.
The showroom area is 300 m², and was designed to express Speranza Market position as a competitive car brand with a wide range of models catering for most of the Egyptian Market, while expressing Speranza’s futuristic technology that offers the best performance, and slick modern designs. Read more…
W Cafe

The final design proposal for “W” cafe in Alexandria. The client requested a Classic elegant yet modern design scheme for the 260 msq. cafe.
In the design, we used wood extensively, to give richness and elegance. While blending warm earth tones to provide a welcoming cozy cafe environment. Read more…
Design: Amer Showroom at Porto Sokhna

Amer group requested a design proposal for their showroom at Porto Sokhna, in Al Ain el-Sokhna. Porto Sokhna is Egypt’s first-ever mountain-top resort and golf course. The 2.5 million square meter resort rises 270 meters above sea level and stretches down to the warm waters of the Red Sea, Amer Group’s most ambitious residential development up to date.
The showroom is a total area of 228 m², and the client brief requested that it would be colorful, inviting and refelcting Amer philosophy of developing real estate “with value”, for the people and to offer an enjoyable and joyful lifestyle for it’s clients.
The design was carried out mostly using the color red which became Amer’s Hallmark through the years.
Post Construction Photos: Etisalat Summer Stores in Marina

Photos of a series of Stores, Kiosks and Summer Lounges at Marina, North Coast, designed to cater for Etisalat ‘s summer activity in 2009.
View: Etisalat Store at Porto Marina
View: Etisalat Activation Kiosks in Marina
& Etisalat Sales Store at La Plague beach in Marina
Etisalat Sales Store at La Plague beach in Marina

Final Design For Etisalat Store and Summer Lounge at La Plague, Marina, North Coast, part of a series of kiosks and lounges designed for Etisalat to cater for it’s summer activity in 2009. Over all area of 50 m². Read more…
Design: Salgari Furniture Showroom

Salgari, a Furniture retailer requested a design for their new 90 m² showroom. The main design issue was the compactness of the space in relation to the amount of furniture showcased, which we tried to solve by not including full furniture sets, and enclosing the showrooms terrace to maximize the showcase area. Read more…

























