
Palm Hills Development (PHD) requested a design proposal for their Head quarters located in Zamalek, Cairo. The Office facility is composed of an outdoor area of 220 m² and indoor office space & showroom of a total area 216 m².
PHD required that the outdoor area and indoor area designs would complement each other, and express PHD standing as one of the leading real estate developers in Egypt. Read more…

Google Egypt requested a design for its head office in New Cairo. The office space is 180 m² and Google requested that the design should be extremely fun, colorful and creative to reflect the Google culture, and so that employees (Googlers) would share an unequaled working experience. Read more…

In 2007, MD. Mohamed Bahaa Requested a design for his 2 storeys villa in New Cairo. The design scope included the Reception and Living areas and for the 3 bathrooms. It was requested by the client that the overall look of the Reception area would be a classical one. Read more…

TEData, one of Egypt’s leading ADSL providers, requested a design for one of it’s office spaces. The client design brief requested that the office space to be very creative and that it would express TEData’s market position, as the Fastest ADSL provider in Egypt. Read more…

This is the preliminary design for Maktabty, a Bookstore Cafe owned by Jawad Nablusi, it was proposed to be done at Sequoia Nile Lounge, Zamalek.
The design concept was carried out in a semi-vernacular approach, relying heavily on wood, stone and comfortable linen covered couches, to maintain a cozy outdoor setting, with privacy and shielded from the busy Sequoia lounge area, to facilitate reading and concentration. Read more…

Vodafone Egypt wanted to launch the iPhone 3G in Egypt in 2008, and one of the ways was by renting a space in the Apple Store located in Mohandiseen, Cairo. This was the design, carried out according to Vodafone guidelines, while respecting Apple Brand Identity. Read more…

LooLee, a new Egyptian Beauty products company and retailer, requested a design for their Head Office in New Cairo.
The client brief called for a fresh and innovative design with classic touches, and stressed on an “open” work environment that is a stimulating and inspiring place to work. Read more…

Final design proposal for “Etisalat” Dealers store prototype. Etisalat Egypt requested a 35 msq. prototype store to be applied to all Retailers and Dealers outlet, following the brand guidelines. Read more…

A design proposal for the launch event and permanent exhibition venue of Cairo 2050. In 2010 the Egyptian government announced an ambitious multiphase urban planning and development project under the name of “Cairo 2050 vision”, a project that was supposedly going to solve the urban problems of the Egyptian capital, and reshape Cairo into a modern eco-friendly metropolitan city by the year 2050. The launch for Cairo 2050 Vision was to be through a mega launch event and permanent exhibition venue.
This design proposal was to develop an outdoor location to become the permanent expo forCairo 2050 Project. The expo was to be divided into 3 areas, first is an Entrance foyer area, followed by an outdoor promenade housing the 5 pavilions, each showcasing a segment of the Cairo 2050 planning project, ending with a mega exhibition area showcasing the full 1:1000 model of the Cairo 2050 planning project.
The design proposal for the event and exhibition area used inspirations from the urban fabric of Cairo, the timeline of the history and civilization of Egypt and the Architecture of the ultra-modern Cairo 2050 Planning project.
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Initially designed to be a breakfast deli and express coffee shack, this 80 msq. kiosk, aims at mixing the elegant style of the original brand SANTO cafe with a fresh look and an inviting atmosphere. Read more…
The initial design proposal & Final design for White Berry, a gourmet coffee and waffles shack in Heliopolis Club, in Cairo.
The initial design features a White Dibond facade and Acrylic logos, to give the clean cut image desired by the owners, the Final design however, was carried out with Black dibond framing of the white logo panel to accentuate it and to stand out amidst the bustling colorful shopping strip.
Initial Design
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The Egyptian International Trading & Agencies Company (EIT) -Kia’s sole agent in Egypt– requested a design proposal for a Showroom for KIA Egypt Automotive in Mohandeseen area, Cairo. The brief requested the showroom to be designed according to KIA Brand guidelines.
The showroom is of atotal area of 325 m², showcasing 6 of the Korean car maker’s Range in Egypt, and housing two sales repersentatives, a meeting room and sevral lounge area. Throughout the design we tried to express KIA’s standing and brand spirit as an innovative car maker, through slick lines and minimal straight forms. Read more…

A design proposal for a 90 msq. Cafe in Zamalek, Cairo. Designed according to Kafficho Coffee Brand image. Read more…
A group of Vodafone stores in Cairo, Designed according to Vodafone Brand Guidelines.
Designer: Mohamed Radwan
Client: Vodafone
Location: Egypt
Date: 2006

A design proposal for Mansoor Yassin Apartment. The apartment is 340 m², the design was carried out in neo-classical colonial style as per the client’s request, however we did try to tone it down to suit our design standards. Read more…