Archive
Live Photos: El Dahan Restaurant in 6th of October
Now Open: El Dahan Restaurant in 6th of October. El Dahan is a well known Egyptian grilled & Oriental food franchise, established in 1890, they approached Z line to design their new branch in 6th of October city, while creating a revamp for their brand including a new logo and visual identity.
Their request was to create a design that reflected their Egyptian Heritage while suiting the current contemporary design trends. We played with Islamic heritage lines, Earth tones and colors, icons from the classical and contemporary Egyptian culture and pop icons of the 5os.
Live Photos: 7D Simulator Cinema in Maadi City Center (Carrefour)
Now Open: 7D Simulator Cinema in Maadi City Center (Carrefour) Mall, in Maadi. After their successful partnership with Z line Dezine in Downtown Mall & City Stars, 7D approached Z line Dezine for the design of their 3rd branch in Cairo, located in Maadi City Center. The MCC Mall branch features one theater, and is the 3rd application of the new 7D design concept, already established by Z line Dezine. It is located in the parking area, in front of Chili’s.
Designer: Mohamed Radwan
Client: 7D Simulator Cinema
Area: 36 m²
Date: 2013
View the Original Design: 7D Simulator Cinema in Maadi City Center (Carrefour)
Design: 7D Simulator Cinema in Maadi City Center (Carrefour)
The final design of 7D Simulator Cinema in Maadi City Center (Carrefour) Mall, in Maadi. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”. Read more…
Design: El Dahan Restaurant in 6th of October
The Final Design Proposal for El Dahan Restaurant in 6th of October. El Dahan is a well known Egyptian grilled & Oriental food franchise, established in 1890, they approached Z line to design their new branch in 6th of October city, while creating a revamp for their brand including a new logo and visual identity.
Their request was to create a design that reflected their Egyptian Heritage while suiting the current contemporary design trends. We played with Islamic heritage lines, Earth tones and colors, icons from the classical and contemporary Egyptian culture and pop icons of the 5os.
Live Photos: 7D Simulator Cinema in City Stars
Now Open: 7D Simulator Cinema in City Stars Mall, in Heliopolis. After their successful partnership with Z line Dezine in Downtown Mall, Cairo. 7D approached Z line Dezine for the design of their 2nd branch in Cairo, located in City Stars, Cairo’s most acclaimed Mall. The City Stars Mall branch features two theaters, and is the 2nd application of the new 7D design concept, already established by Z line Dezine. It is located in the fourth floor, Phase 1, City Stars Mall, Heliopolis. Read more…
Design: Vodafone One Lounge (Concept)
Vodafone were seeking to create a new concept for the premium customer’s Lounge. “Vodafone One” seeks to be a “The World Class Customer Experience”, and thus this design proposal break’s away from the typical “Vodafone” retail environment and tries to achieve an elegant and luxurious look and feel. Read more…
Design: 7D Simulator Cinema in City Stars
The final design of 7D Simulator Cinema in City Stars Mall, in Heliopolis. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”. Read more…
Live Photos: 7D Simulator Cinema in Downtown Mall
Now Open: 7D Simulator Cinema in Downtown Mall, in New Cairo. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”.
Design: 7D Simulator Cinema in Downtown Mall
The final design of 7D Simulator Cinema in Downtown Mall, in New Cairo. 7D Simulator Cinema is an entertainment cinema system, that mixes unique 3D movie experience with extreme motion, sound and special effects. The show features special effects like wind-snow-rain-fog-smoke and 3D motion, all synchronized to the shown movies, in order to “the ultimate movie experience”.
Live Photos: KIA Showroom in Mohandeseen
The Egyptian International Trading & Agencies Company (EIT) -KIA’s sole agent in Egypt– requested a design proposal for a Showroom for KIA Egypt Automotive in Mohandeseen area, Cairo. The brief requested the showroom to be designed according to KIA Brand guidelines.
The showroom is of a total area of 325 m², showcasing 6 of the Korean car maker’s Range in Egypt, and housing two sales representatives, a meeting room and several lounge area. Throughout the design we tried to express KIA’s standing and brand spirit as an innovative car maker, through slick lines and minimal straight forms. Read more…
Live Photos: The Living Redesign!
The living room is one of the most essential spaces in any house, it were the residents spend most of there time, and where most of the daily activities taking place. That is why the living room acts is usually the focal point of the entire house and can leave a lasting impression (good or bad) on a visitor.
The living room also is the space where the true identity of the residents is expressed to the outsiders, because it is stripped from the formalities of the reception area, and yet not as intimate and private as the living quarters.
These are the photos of the living room of Mohamed Radwan, after it has undergone a radical redesign in 2008. The space was originally a living room-design studio-creative room, but then was redesigned to be just a “Living” room, literally! The fusion between Arabic Calligraphy and Minimal lines is one of the hallmarks of Z line DeZine, and the usage of Black, White and Red also. The Arabic text on the walls features verses from Qur’an and Arabic poetry by Khalil Gibran and Elia Abu Madi.
Design: Peugeot Show room
The final proposal for Peugeot Showroom in Misr el Gedidah. The showroom was designed to extend the hallmark image of Peugeot global brand spirit “Motion & Emotion”.
The showroom is of a total area of area was 608 m², and was designed to maximize the showcase area, while maintaining a neat, minimal outlook. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the french auto maker.
Red Bull Egypt Head Quarters
Red Bull Egypt requested a design for their new Head Quarters in New Cairo. The Energy Beverage Brand requested a design that reflects their Brand Philosophy and Spirit.
We aimed to reflect Red Bull’s energetic youthful image in our design. We wanted to design a space that would encourage interaction between employees while encapsulating the values of the brand.
Red Bull prides itself in the vast array of adrenalin sports it is actively involved in, underpinned by its slogan: ‘stimulate body and mind’. We worked with them before on their two X-Fighters events in Egypt. Hence, our central design idea evolved from this – an environment that would stimulate employees and users, and that would express the energy and excitement associated with the brand.
Design: Speranza Showroom in Maadi
The Final Design for Speranza Autos’ main showroom in Maadi. Speranza, a franchise of Chery Automobile Co. Ltd, is a Chinese Car Brand, introduced by Aboul Fotouh Group to the Egyptian market. Speranza strongly proved itself as a competitor in the Egyptian Market.
The showroom area is 300 m², and was designed to express Speranza Market position as a competitive car brand with a wide range of models catering for most of the Egyptian Market, while expressing Speranza’s futuristic technology that offers the best performance, and slick modern designs. Read more…
Design: The Architecture of Spirituality – The Masjid of Purification
The final design proposal for the Purification Masjid – مسجد النقاء in 6th of October city.
The design concept statement is: Minimalism as an architectural translation of spiritualism
The design utilizes the use of spacious white spaces and uses the play of direct & indirect light to attain the spirituality and piety of prayers.
The design is carried out in linear longitudinal lines to accentuate the spiritual importance of the Qibla and achieve a direct visual connection between the Qibla’s horizontal axis (towards Mekka) and vertical axis (towards heaven).
The Vertical lines of the design are prominent, to create a strong visual link with heaven and give a sense of aspiring heavenwards, furthermore, above the qibla, a skyline is present to achieve this visual link.
