Design: Santo to go Kiosk
Initially designed to be a breakfast deli and express coffee shack, this 80 msq. kiosk, aims at mixing the elegant style of the original brand SANTO cafe with a fresh look and an inviting atmosphere. Read more…
Initially designed to be a breakfast deli and express coffee shack, this 80 msq. kiosk, aims at mixing the elegant style of the original brand SANTO cafe with a fresh look and an inviting atmosphere. Read more…
The initial design proposal & Final design for White Berry, a gourmet coffee and waffles shack in Heliopolis Club, in Cairo.
The initial design features a White Dibond facade and Acrylic logos, to give the clean cut image desired by the owners, the Final design however, was carried out with Black dibond framing of the white logo panel to accentuate it and to stand out amidst the bustling colorful shopping strip.
The Egyptian International Trading & Agencies Company (EIT) -Kia’s sole agent in Egypt– requested a design proposal for a Showroom for KIA Egypt Automotive in Mohandeseen area, Cairo. The brief requested the showroom to be designed according to KIA Brand guidelines.
The showroom is of atotal area of 325 m², showcasing 6 of the Korean car maker’s Range in Egypt, and housing two sales repersentatives, a meeting room and sevral lounge area. Throughout the design we tried to express KIA’s standing and brand spirit as an innovative car maker, through slick lines and minimal straight forms. Read more…

A partial redesign for Best Buy’s Apple Store located in Thawrah Sq. Mohandiseen. The Client requested that we follow Apple guidelines, while adding a touch of color and freshness to the overall store to provide a welcoming environment. Read more…
A 2005 design proposal for upgrading Opera sq. in Downtown Cairo area.

“A new core, for the “Planet of Cairo”, to infuse it with new Energy”
The development scheme included creating an underground subway station, a 5 stars international hotel, a High rise Business Center, A premium Shopping mall, and a 360 IMAX theater, with adequate underground parking spaces, landscape and recreational facilities. The main criteria of the project was that it should to act as a new landmark for the Downtown area and initiate development there.
The concept of the design draws on Gravity, Layering, Central orbital forces, Connectivity, Organic morphing and Spirituality.
A 2005 design proposal for upgrading El-Shorouk new city, north west of Cairo.

“Experimentations in Motion & Distortion.”
The development scheme included creating a mass transport high speed train station, a High rise Business Center, Shopping promenade, and a Hyper market with adequate underground parking spaces, landscape and recreational facilities. The main criteria of the project was that it should to act as a landmark and gateway to El-Shorouk new city, and shape a unique identity for the city.
The concept of the design draws on magnetism, and the introduction of a fast moving object into a magnetic field.