Archive
Design: Peugeot Show room

The final proposal for Peugeot Showroom in Misr el Gedidah. The showroom was designed to extend the hallmark image of Peugeot global brand spirit “Motion & Emotion”.
The showroom is of a total area of area was 608 m², and was designed to maximize the showcase area, while maintaining a neat, minimal outlook. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the french auto maker.
Mini Master Preliminary Design

Two Design proposals for a Mini Market in Marina – Alamein, as branches for “Master” a cafe/market located on Cairo-Alex desert road.
Designer: Mohamed Radwan
Client: Master Egypt
Area: 160 m²
Location: Marina, Alamein
Date: 2010
Red Bull Egypt Head Quarters

Red Bull Egypt requested a design for their new Head Quarters in New Cairo. The Energy Beverage Brand requested a design that reflects their Brand Philosophy and Spirit.
We aimed to reflect Red Bull’s energetic youthful image in our design. We wanted to design a space that would encourage interaction between employees while encapsulating the values of the brand.
Red Bull prides itself in the vast array of adrenalin sports it is actively involved in, underpinned by its slogan: ‘stimulate body and mind’. We worked with them before on their two X-Fighters events in Egypt. Hence, our central design idea evolved from this – an environment that would stimulate employees and users, and that would express the energy and excitement associated with the brand.
Live Photos: Peugeot Stand at Formula 2011

Post Construction Photos of Peugeot Stand at Formula Al Ahram 2011 in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.
The Stand area was 400 m², and the brief required that the stand would showcase the strong presence & Heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot. Read more…
Peugeot Exhibition Stand at Formula 2011

An Exhibition stand design Proposal for Peugeot Retailer in Egypt, CDCM WAGIH ABAZA, at Formula Al Ahram 2011 exhibition in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.
The Stand area was over 400 m², and the brief required that the stand would showcase the strong presence & heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot. Read more…
Design: Chevrolet and Opel Stand in Formula 2011

A design Proposal for GM Egypt Exhibition stand at Formula 2011 exhibition in Cairo. General Motors Egypt is a customer-focused automotive company selling award-winning vehicles of these iconic brands: Chevrolet and Opel.
The Stand area was 370 m², and it was to be divided between both brands, 2/3 for Chevrolet & 1/3 for Opel. And the brief required that the stand would showcase the strong presence of the Chevrolet passenger cars with its wide range that serve different sectors in the Egyptian market, while reflecting the strong position that Chevrolet and Opel enjoy in Egypt. Read more…
Design: State Plaza Entrance Lobby

The design proposal of “State Plaza” Entrance and lobby area. The owners of State Plaza, a new Office Building in New Cairo’s Business district, required a design for proposal the building’s Entrance and lobby area. The lobby is almost of a total area of 180 m², and the design program includes a front desk, a lounge area and other services.
The owners wanted to stress the uniqueness of State Plaza, in providing premium office space & state of the art technology, to offer the best and most productive working environment. The owner also wanted to express the building’s identity. Read more…
Design: Living Mix Exhibition Stand in Le Marché 2010

The final design for Living Mix exhibition stand in Le Marché 2010. Living Mix is a new Furniture retailer and production company, whom are rapidly gaining reputation in the Egyptian Market.
Living Mix stand in Le Marché 2010 area was 175 m², and showcased 10 of the company’s finest furniture sets. Read more…
Upper Egypt For Transport and Tourism Company Station in El Minya

Upper Egypt For Transport and Tourism Company (UETTC) Bus Station in El Minya, Designed to a Neo-Pharonic style according to the client’s request.
It’s not a design that we are proud of, but what can we say, working with the government has it’s high toll on creativity!!! Read more…
SIAC: Exhibition Stand at Intercem Cairo 2010

SIAC Industrial Construction and Engineering Company one of the leading regional private construction firms in Egypt and the Middle East, requested a portable booth for the purpose of multi-use in their exhibitions.
The booth was designed on a 2×1.5 m module, allowing expansion to 2x3m, 2x6m & 4x6m sizes.
The first installment for the booth was in INTERCEM CAIRO 2010 exhibition with the size 2x3m (12 m²). Read more…
SIAC: Portable Exhibition Stand

SIAC Industrial Construction and Engineering Company one of the leading regional private construction firms in Egypt and the Middle East, requested a portable booth for the purpose of multi-use in their exhibitions.
The booth was designed on a 2×1.5 m module, allowing expansion to 2x3m, 2x6m & 4x6m sizes.
The first installment for the booth was in INTERCEM CAIRO 2010 exhibition with the size 2x3m (12 m²). Read more…
KIA: Family day Event 2010

KIA Motors Family day part of “Kia on Tour 2010” was an event for KIA Egypt employees and top clients and their families. the Egyptian International trading & agencies company (EIT) -Kia’s sole agent in Egypt– requested a design proposal for the event venue, display stands the full Kia range of car models, registration desks and other event elements.
These are the designs for the complete range of Event elements, and Event Layout at Arabella Country Club in New Cairo.























