Archive
Design: Asus Laptop Display Stand

A column mounted display stand designed for Asus to be placed in stores and sales points, to showcase their laptops. Read more…
Live Photos: The Living Redesign!
The living room is one of the most essential spaces in any house, it were the residents spend most of there time, and where most of the daily activities taking place. That is why the living room acts is usually the focal point of the entire house and can leave a lasting impression (good or bad) on a visitor.
The living room also is the space where the true identity of the residents is expressed to the outsiders, because it is stripped from the formalities of the reception area, and yet not as intimate and private as the living quarters.
These are the photos of the living room of Mohamed Radwan, after it has undergone a radical redesign in 2008. The space was originally a living room-design studio-creative room, but then was redesigned to be just a “Living” room, literally! The fusion between Arabic Calligraphy and Minimal lines is one of the hallmarks of Z line DeZine, and the usage of Black, White and Red also. The Arabic text on the walls features verses from Qur’an and Arabic poetry by Khalil Gibran and Elia Abu Madi.
W Cafe

The final design proposal for “W” cafe in Alexandria. The client requested a Classic elegant yet modern design scheme for the 260 msq. cafe.
In the design, we used wood extensively, to give richness and elegance. While blending warm earth tones to provide a welcoming cozy cafe environment. Read more…
BMW & MINI Sales & Service Center in Marina, North Coast

The design of Bavarian Auto’s Service Center at Marina, North Coast. Bavarian Auto Group is the sole importer of BMW and MINI in Egypt, with exclusive rights for import, assembly, distribution, sales and after-sales support of BMW products in Egypt. BAG is also the sole retailer of two other brands which are the Chinese “Brilliance” and the Indian “Mahindra“. Read more…
Design: Palm Hills Development HQ Office Design

Palm Hills Development (PHD) requested a design proposal for their Head quarters located in Zamalek, Cairo. The Office facility is composed of an outdoor area of 220 m² and indoor office space & showroom of a total area 216 m².
PHD required that the outdoor area and indoor area designs would complement each other, and express PHD standing as one of the leading real estate developers in Egypt. Read more…
Design: Vodafone Desk in Apple Store

Vodafone Egypt wanted to launch the iPhone 3G in Egypt in 2008, and one of the ways was by renting a space in the Apple Store located in Mohandiseen, Cairo. This was the design, carried out according to Vodafone guidelines, while respecting Apple Brand Identity. Read more…
Zed mag: 2nd Issue (honoring 6 of Oct war)
Z line publication: Zed mag, a social youth magazine published in 2008, this was the 2nd issue. (click on the cover image below to view the full issue)
Zed mag: 1st Issue
Z line publication: Zed mag, a social youth magazine published in 2008, this was the 1st issue. (click on the cover image below to view the full issue)
Zed mag: Zero Issue
Z line publication: Zed mag, a social youth magazine published in 2008, this was the Zero (Launch) issue. (click on the cover image below to view the full issue)
Design: LINKdotNET Store in Misr al Gedidah

This is the final design proposal for LINKdotNET store in Misr al Gedidah, el Thawra st. LINKdotNET is Egypt’s dominant ISP (Internet Solutions Provider), serving the Egyptian and Middle Eastern Internet markets with offices in Egypt, UAE and the KSA.
The store area is 330 m², housing a client services area, bill collection area, technical support are as well as LINKdotNET offices. The design was executed and was open to public in 2008, and the design proved successful to the extent that LINKdotNET adopted the design as part of its corporate identity, which they applied to many other stores in Cairo, most recently: LINKdotNET store in Maadi. Read more…
















