Peugeot Exhibition Stand at Formula 2011
An Exhibition stand design Proposal for Peugeot Retailer in Egypt, CDCM WAGIH ABAZA, at Formula Al Ahram 2011 exhibition in Cairo. In 2010 Peugeot, unveiled it’s new visual identity and global signature “Motion & Emotion”, with the objective of reinforce the emotion of driving a Peugeot. According to Peugeot the new brand image “Is clear and modern. A mixture of French and English which gives us an international breadth without disclaiming our roots.
The Stand area was over 400 m², and the brief required that the stand would showcase the strong presence & heritage of Peugeot cars in the Egyptian Market. One of the main functions of the Stand was the reveal of the Peugeot RCZ Sports Coupe to the Egyptian Market. The design of the stand seeks to emphasis the clean, sleek and contemporary image of the New-Peugeot.
Designer: Mohamed Radwan
Client: CDCM WAGIH ABAZA